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Lucid Showroom

General Contractor

Principal Builders


Newark, CA




Reception desk, Lobby wall panels, stair and showroom wall panels

Luxury electric car company Lucid wanted to invoke California’s natural beauty combined with its technology-centric location in Silicon Valley.

ABOVE Lucid Showroom Entrance

ABOVE Lucid Showroom Feature Wall

Gensler’s design achieves this in the design of their model showroom and reception area at its Bay Area headquarters. The two story lobby lined in oak wood slats emphasizes the height and draws the eye up to the large skylight. Existing stairs and planters we clad in black steel, and create a ribbon effect as you move upward. Custom center-pivot doors lead to the heart of the showroom and the centerpiece of the space- the Lucid vehicles, situated on a black terrazzo pad and illuminated ceiling.